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Privacy Policy

Privacy Policy - Prime Ear Care

 

Prime Ear Care (“we”, “us”, “our”) is committed to protecting your personal data and maintaining your trust. We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and applicable healthcare data standards.

 

This policy explains how we collect, use, and protect your personal information when providing domiciliary ear wax removal services. 

 

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  1. Who We Are

 

Prime Ear Care provides ear wax removal serviced in Birmingham and the West Midlands, including home visit (domiciliary) appointments. 

 

Contact Details:

Phone: 07780861609

Email:

 

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 2.  The Type of Information We Collect

 

We may collect and process the following categories of personal data:

 

 Personal Identification Data:

  • Name 

  • Address (for home visits)

  • Phone Number 

  • Email address (if provided)

 

 Health Information (Special Category Data)

  • Ear- related symptoms 

  • Relevant medical history

  • Contraindications to treatment 

  • Treatment notes and outcomes

 

 Communication Data:

  • Message via Whatsapp, phone calls, or email

  • Appointment history

 

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 3. How We Collect Your Information

 

 We collect your data when you:

  • Contact us directly via WhatsApp, phone or email

  • Provide information during booking or consultation

  • Undergo assessment or treatment

 

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 4. How We Use Your Information

 

 We use your data to:

 

  • Arrange and manage appointments

  • Assess your suitability for ear wax removal procedures

  • Deliver safe and appropriate treatment 

  • Maintain clinical records

  • Communicate with you regarding your care

 

 We do not use your data for marketing purposes without your explicit consent.

 

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 5. Legal Basis for Processing

 

We process your personal data under the following lawful bases:

  • Article 6(1)(b) - Contract: to provide requested services

  • Article 6(1)(f) - Legitimate Interests: to operate and manage our business

  • Article 9(2)(h) - Provision of Healthcare: for processing health data necessary for treatment

 

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 6.  Clinical Records and Confidentiality

 

As a healthcare provider, we maintain confidential clinical records of your treatment. 

 

All information is handled in accordance with professional standards of confidentially. Only authorised individuals involved in your care will have access to your information.

 

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 7.  Data Storage and Security 

 

We take appropriate technical and organisational measures to protect your data, including:

 

  • Secure storage on password-protected devices

  • Limited access to authorised personnel only

  • Safe handling of sensitive health information 

 

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 8.  Data Retention 

 

We retain your data only for as long as necessary to:

  • Provide healthcare services

  • Maintain appropriate clinical records

  • Meet legal and regulatory requirements

 

Clinical records may be retained in line with standard healthcare record-keeping practises

 

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 9.  Sharing your Information

 

 We do not sell or share your personal data with third parties.

 

 Your data may only be shared:

  • Where required by law

  • Where necessary for safeguarding or legal obligations

We may use trusted providers (e.g. Wix, WhatsApp) to support communiciation and website functionality. 

 

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 10.  Domiciliary (Home Visit) Services

 

For home visits, we collect and process your address solely for the purpose of delivering care. 

 

We take appropriate steps to ensure your personal information remains secure during domiciliary services. 

 

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 11.  Cookies and Website Usage

 

Our website may use cookies and similar technologies to:

  • Improve user experience 

  • Ensure website functionality

 

By using our website, you consent to the use of cookies.

 

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 12.  Your Rights

 

Under UK data protection law, you have the right to:

 

  • Access your personal data

  • Request correction of inaccurate data

  • Request erasure of your data (where applicable)

  • Restrict or object to processing 

 

To exercise your rights, please contact us using the details above. 

 

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 13.  Data Controller

 

Prime Ear Care is the data controller responsible for your personal information.

 

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 14.  Complaints 

 

If you have concerns about how your data is handled, you may contact us directly.

 

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 15.  Changes to This Policy

 

We may update this policy from time to time.

Updates will be published on this page. 

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